Kenny Sandorffy

Kenny Sandorffy

CMO and co-founder of Apply.Me

Kenny Sandorffy is a scholarship visionary. After his own experiences applying for scholarships while he was in college, he came up with the idea to create a platform to fix the problems he faced with the scholarship system. This included trouble identifying the scholarships he qualified for and the endless hours he spent filling out applications he found all by himself. After years as a technology entrepreneur, he put together a team to create Apply.Me. The site provides a streamlined way to find likely, multiple scholarships, and automates a large part of the application process.

Kenny graduated from the London School of Economics and Political Science (LSE) with a Bachelor of Science in Employment Relations and HR Management. He earned his Master of Arts degree in the field of Image and Communication from Goldsmiths College.


David Tabachnikov

David Tabachnikov

CTO of Apply.Me

David Tabachnikov is an expert in research and technological development with over 10 years of experience of leading tech teams. He is accomplished in remote team managements, distributed teams, and remote-by default companies. David has lived and worked across the globe developing trusted partnerships with counterparts in Europe including Ukraine, Russia, Serbia, Latvia and parts of the Middle East. David is a dedicated professional always willing to help others achieve their goals.

Organizer of global tech events. He is on a constant quest to adapt and apply new technologies to his projects and features.


Jordan Schanda

Jordan Schanda

College Preparation Expert

Jordan Schanda had to learn everything about college and scholarships the hard way. After a lot of work and a little bit of trial and error, she was fortunate to be awarded nearly $50,000 for college. Knowing her brother was not the same type of student, she and her mom carefully outlined and documented the process that had worked so successfully. They’ve helped thousands of families across the country and the world navigate this process so that they can get into their top choice school and win scholarships to pay for their education.

Jordan graduated with honors from University of Arkansas, where she received her Bachelor of Arts in Psychology, minoring in statistics and sustainability. She received her Master of Science in Administrative Studies at Missouri State University.


Jennifer Finetti

Jennifer Finetti

Admissions Coach

As a parent of a son who recently graduated college, and a daughter who is a current college freshman embarking on her own college journey, Jennifer approaches the transition from high school to college from a unique perspective. She truly enjoys engaging with students – helping them to build the confidence, knowledge, and insight needed to pursue their educational and career goals, while also empowering them with the strategies and skills needed to access scholarships and financial aid that can help limit college costs.

Jennifer earned her Bachelor’s in Psychology from University of California, Santa Cruz, and her Master’s in Counseling Psychology from National University.


Mark Kantrowitz

Mark Kantrowitz

College Financing Expert - Advisory Board

Mark Kantrowitz is an expert on student financial aid, scholarships and student loans. His mission is to deliver practical information, advice and tools to students and their families so they can make informed decisions about planning and paying for college. Mr. Kantrowitz has been quoted in more than 10,000 newspaper and magazine articles about college admissions and financial aid. Mark has written for the New York Times, Wall Street Journal, Washington Post, Reuters, Huffington Post, U.S. News & World Report, Money Magazine, Forbes, Newsweek and Time Magazine. Mark is the author of four bestselling books about scholarships and financial aid and holds seven patents. He also writes extensively on student aid policy. Mark serves on the editorial board of the Journal of Student Financial Aid, the editorial advisory board of Bottom Line/Personal, and is a member of the board of trustees of the Center for Excellence in Education. He previously served as a member of the board of directors of the National Scholarship Providers Association and as publisher of the FinAid, Fastweb, Edvisors and Cappex web sites.

Mark has two Bachelor's degrees in mathematics and philosophy from the Massachusetts Institute of Technology and a Master's degree in computer science from Carnegie Mellon University.


Nancy Ella

Nancy Ella

Admissions Coach

Nancy's been in the college admission and financial aid field for nearly 25 years. Initially specializing in financial aid and college financial planning, but incorporated the admission insights to provide an additional advantage for students and their families. Nancy knows exactly what a student needs to do to gain both admission and generous financial offers. She evaluates each family’s ability to pay & helps them qualify for both merit scholarships as well as financial aid. She will teach both parent and student how to craft the right narrative to gain admission and generous financial offers. Having run her own company for many years, she has been a true innovator in developing many useful tools and software to help make this journey easier and less expensive. She has thoroughly enjoyed sharing her vast knowledge and interesting anecdotes with thousands of students and their families.

Nancy attended the University of Miami where she earned her Bachelors of Business Administration in International Finance and Marketing.


Matthew Lesko

Matthew Lesko

Free Money Expert

Armed with a MBA in computerized management information systems paid for thanks to government money because of service as a Naval Officer in the Vietnam War, Lesko became a professor in computer science and started a career as an entrepreneur.

His first successful company was a consulting business that helped Fortune 500 companies tap government programs to finance mergers and acquisitions and enter new markets. In a few short years, this business grew from himself with a phone and a desk in a one-room apartment to 30 researchers in downtown Washington, DC.

He then left the corporate world to educate the average consumer how they also can use the same government programs to help their lives. He has written over 100 books on the subject of free money. Two became New York Times best-sellers.

He was also a columnist for the New York Times Syndicate and Good Housekeeping magazine. He has appeared on hundreds of radio and TV shows and made regular appearances on Letterman, Larry King, Leno, CNN, Fox, The Today Show, Good Morning America, and Oprah. Moreover, he been featured on Vice and hosted a Tedx Talk. His crazy TV infomercials were among the most popular in the industry and he is often recognized on the street because Lesko always wears Question Mark Suits.

Now he is involved with what is happening on the Internet with Crowdfunding, Peer-To-Peer and the Shared Economy. He has been studying this industry for the last 3 years and has amassed a collection of over 1,000 interviews of people who have used crowdfunding money or began crowdfunding websites.


Luis Trujillo

Luis Trujillo

Scholarship Expert

Luis Trujillo has written for Fox News Latino, Money Talks News and Grockit on the topic of financial aid. He has been recognized by the former governor of Texas, Rick Perry for his volunteer efforts. He has videos on financial aid that have garnered tens of thousands of views on Youtube and have helped thousands of students be financially savvy and successful through his digital mentorship products. Luis has spoken to and worked with thousands of youth for the past 7 years on different topics. His heart is to mentor and coach today's youth. He is passionate about impacting this generation. He resonates with students of every kind and will inspire them to reach new heights.

Luis is a graduate of Wayland Baptist University where he received his Bachelor of Business Administration with a specialization in accounting. He received his Master’s in Business Administration from West Texas A&M University.

Book a Free Coaching Session

Due to high demand, we ask prospective students to complete a short questionnaire in order to evaluate their need.



Have a question? Contact us